Thursday, January 19, 2012

John Mayer Introduces Over-Priced "John Mayer" Guitar At Winter NAMM, Hints At Cowboy Album On The Way

Steve Baltin
Rolling Stone
January 19, 2012

John Mayer has been understandably silent since his diagnosis with vocal problems last September. The vocal issues forced him to cancel concert dates and delay his new album, Born And Raised. But the singer/songwriter/guitarist appeared yesterday at the National Association of Music Merchants (NAMM) Conference in Anaheim, Calif., to introduce his new custom guitar with Martin, the 00-45SC John Mayer Edition.

Very few people will ever get to play the instrument. Only 25 were made – 23 of which will be sold exclusively to dealers. Mayer gets to keep two – "One to play, one to store" – he said at a press conference. The guitars retail for $14,000, according to a Martin rep. Mayer referred to the appeal of the very limited edition guitar, which he designed the concept for, as being "about a collector mindset."

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